My Process

As with every copywriting project, I research first, write second. This ensures that your content is original and accurate and key selling points — what makes you unique in the marketplace — are fully and clearly communicated. While other copywriters may boast about their low prices, I like to promote high value. This writing process lends itself to the consistent, high-quality service that I provide.

Indentify subject matter & targeted marketing vehicles (Ex.: "Plasma TVs; brochure and website")
Establish communication objective & targeted audience with client (Ex.: "Educate purchasers on the benefits of plasma TVs.")
Collect and review existing reference material, if any (Ex: websites, news releases, competitor resources)
Construct framework of project based on stage #2 (Ex: Index, headers, sequence of sections, approximate word count)
Draft preliminary copy
Review and edit with client