Portfolio - published print articles

This article appeared in the January 2008 issue of Canadian Plastics, a leading trade journal serving the plastics industry. In this article, I discuss the design and implementation of a procedure for effectively managing high-volume sales leads at trade shows.

This article appeared in the January 2008 issue of Plastics Machinery and Auxiliaries Magazine, a U.S trade publication. In this article I address one of the key and often overlooked advantages of print advertising over database marketing.